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Some school administrators understand social media's power as part of their marketing strategy. Others think it is merely an adjunct to their other marketing tools. Still, others think they know how to use social media and have no clue how to use it effectively. This short article is aimed squarely at small to medium-sized private schools which cannot afford marketing staff and expensive marketing programs. My observations and suggestions are rooted in many years of observing how small to medium-sized private schools manage their marketing. Some do very well. Others don't seem to understand how to manage it.

Successful marketing at any level requires persistence and consistency. Professionals know that. Indeed that is what you are buying when you hire a professional marketing firm to design your website or handle your social media strategy. With this as our backdrop, let's explore a couple of low-cost yet effective ways in which we can make your YouTube Channel more effective.

Control it

My training and education as a classical musician and technology professional have taught me to be a control freak. I would never have dreamed of letting my choirs wander all over the place musically. I knew how I wanted a piece of music to sound. I controlled all aspects of my choristers' performance to produce the desired result. That is what you have to do with your school's YouTube channel. You will receive much free advice as you begin to post your videos. "We need a video for

Parental involvement has long been a cornerstone of student success. In 2026, that involvement has evolved beyond traditional volunteering to include digital engagement, collaborative partnerships, and active participation in school communities.

Research continues to show that students perform better academically and socially when parents are engaged in their education. According to the , schools with strong family engagement report higher attendance rates and improved student outcomes.

This guide outlines practical, modern ways to get involved in your child’s school while adapting to today’s educational landscape.

Why Parental Involvement Matters More Than Ever

While the benefits of parental involvement are well established, recent developments have made it even more critical:

Increased Focus on Whole-Child Development

Schools are emphasizing not just academics, but also emotional well-being, social skills, and character development. Parent participation reinforces these efforts at home.

Greater Use of Digital Communication

Parent-teacher communication now often happens through apps, portals, and virtual meetings, making it easier, and sometimes expected, for families to stay involved.

Expanded School Choice Options

With more families exploring private education, involvement can also help parents better understand school culture and fit. Resources like /blog/volunteering-at-your-childrens-private-school highlight how strong school communities often include active parent participation.

Understanding the Different Ways to Get Involved

Parental involvement is not one-size-fits-all. It can range from simple communication to leadership roles within the school.

At-Home Engagement

The most consistent and impactful involvement often happens at home. Parents can:

• Establish structured homework routines
• Encourage reading and

The two main college admissions tests are SAT (Scholastic Aptitude Test) and ACT (American College Testing). Each of these tests generates a high degree of angst for juniors and seniors. I suppose a certain amount of concern is justified especially if you have not been a good student during your middle and high school.

What is the purpose of these tests?

Both SAT and ACT are designed to assess a student's readiness for college-level academic work.

"The are designed to assess your academic readiness for college. These exams provide a path to opportunities, financial support, and scholarships, in a way that's fair to all students. The SAT and SAT Subject Tests keep pace with what colleges are looking for today, measuring the skills required for success in the 21st century."

This clip from the College Board explains the SAT.

Here is a brief description of what the comprises:

"The ACT is a national college admissions examination that consists of subject area tests in English, Mathematics, Reading &Science

The ACT Plus Writing includes the four subject area tests plus a 30-minute Writing Test.

ACT results are accepted by all four-year colleges and universities in the US.

The ACT includes 215 multiple-choice questions and takes approximately 3 hours and 30 minutes to complete, including a short break (or just over four hours if you are taking

You and I expect to be able to comparison shop for everything we buy. When we search for an item on Amazon, the website presents us with other options. We can read reviews by other purchasers. Together with our understanding of value and price point, these factors help us make the decisions that drive our purchase. So, why can't we do the same with private schools? Why isn't there some way of ranking schools? Wouldn't rankings make our task of selecting the right private school for our child a lot easier?

For starters, choosing a private school is not like buying a set of towels or sheets online. We have confidence in buying towels and sheets online from a trusted vendor using a secure credit card because we know what we are buying. Choosing a private school is much more complicated. Why? Because in the first place it is a major decision. We won't be able to return it and get our money back if we don't like it, which is what we do when we buy merchandise, which turns out to be unsatisfactory. And the amount of money involved in the transaction is significant. Furthermore, we are talking about a decision which will have a serious impact on our child and us for several years.

This brief video lays out the process for you.

Major decisions have many more factors and variables involved than